Outraged with programming for sweeps week, Edie improvises during her daily commentary and urges viewers to send a message to network programmers by switching channels during sweeps. This outrages WXOR's management, who warn Jill to gain control of Edie -- and have her plug their progamming. Jill confronts her mom, but Edie won't agree to to endorse their shows. Meanwhile, ""Wake Up, New York""'s hosts sink to new degrading lows in an attempt to gain ratings.